The Main Principles Of Marketing of Financial Services - PPT - SlideServe

The Main Principles Of Marketing of Financial Services - PPT - SlideServe

The 20-Second Trick For Marketing of Financial Services - PPT - SlideServe



Financial information of companies, export figures and information for other external aspects like exchange rates, financial stability and expense to export were taken from the PSX, NSE, DSE, WTO, and World Banks sites.  Check Here For More  was utilized for cross-sectional data, Panel Regression designs were utilized for panel data and One-Way ANOVA was utilized to make contrasts of internal and external aspects among the 3 countries, consisting of Bangladesh, India and Pakistan.


To resolve the very first goal of the research study, a Numerous Regression model was used to recognize the essential internal factors of companies export performance based on the RBV. The research study revealed that marketing abilities, competitive benefit, ISO certification, research study and advancement, manufacturing flexibility abilities, relation with providers, quality control abilities, IT resources and capabilities, perceived export inspiration of the management and managements perceived export benefit have a considerable positive effect on export efficiency of firms, while human resources capabilities, innovation capabilities and worldwide experience of management have an insignificant impact on export performance.


Findings revealed that currency exchange rates, expense to export, time to export, political stability of nation, quality of infrastructure in nation, freedom from corruption, company cost of terrorism and financial stability in a country significantly impact the export efficiency of the market, while taxes on working have an insignificant impact on export performance.


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The study showed that all the external determinants of companies export efficiency, including managements viewed export barriers, perceived federal government support given to market, managements viewed export threat and viewed unpredictability of competitive environment, have a substantial effect on export efficiency of companies. To deal with the 4th objective of the research study, a One-Way ANOVA model was used to compare the internal factors of export performance based on the RBV among the textile companies of Pakistan, India and Bangladesh.


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To resolve the fifth goal of the study, the SUEST test was utilized to identify the difference in export performance of Pakistani, Indian and Bangladeshi companies due to differences in the level of firms internal capabilities. The results showed that higher level of marketing abilities, R&D abilities, competitive advantage, ISO certification, relation with suppliers, IT resources and abilities, perceived export inspiration of the management and managements viewed export advantage leads to the high export performance of the companies, while greater level of HR capabilities, innovation capabilities and international experience of management do not result in high export efficiency.